One of the most famous examples of this came in 1962, when John F. Kennedy visited the NASA Space Centre and noticed a janitor carrying a broom. JFK asked the man what he was doing as he swept the floor. The Janitor answered, “well Mr President, I’m helping to put man on the moon”.
We’d love to help your business to find its “putting man on the moon” as we believe that when your entire team hooks into something that is emotive, when they embrace this type of attitude and belief system, that incredible things can happen.