EVP and Employer Brand are two commonly used HR and recruitment terms and they are a critical component of any company’s people strategy. Whether you think you have, or you haven’t, you already have an EVP and an Employer Brand. We want to help you to take control of both of them so that they don’t take control of you.
It is the reason why your employees work for you and is made of both the hard and soft benefits.
Essentially the tangible rewards and the intangible recognition derived from working for your company.
By its very nature it is the internal “why” people choose to work for you and stay with you.
This is what other people say about you in the marketplace.
With the emergence of GlassDoor, your Employer Brand is exposed for the world to see.
Investing in an Employer Brand Strategy is very important if you have plans to hire, and attract top talent.
Your Employer Brand requires marketing support, to really promote the aspects of your EVP considered most unique, or most successful.
It starts with your Vision, Values and Mission and how you want to shape or reshape behaviours.
It is important to give your culture a name in order to create a living, breathing experience.
Business Leaders who consider culture to be important, can unleash a tremendous amount of energy towards a shared purpose and foster an organisation's capacity to thrive.