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EVP and Employer Brand

Take control of your Employee Value Proposition (EVP) before it takes control of you

Package and promote your EVP & Employer Brand

EVP and Employer Brand are two commonly used HR and recruitment terms and they are a critical component of any company’s people strategy. Whether you think you have, or you haven’t, you already have an EVP and an Employer Brand. We want to help you to take control of both of them so that they don’t take control of you.

What do EVP & Employer Brand stand for?

EVP, Employer Brand and Workplace Culture are often confused. They are not the same and they are not interchangeable. All three are critical to your People Strategy:

EVP stands for Employee Value Proposition

It is the reason why your employees work for you and is made of both the hard and soft benefits.

Essentially the tangible rewards and the intangible recognition derived from working for your company.

By its very nature it is the internal “why” people choose to work for you and stay with you.

Your Employer Brand

This is what other people say about you in the marketplace.

With the emergence of GlassDoor, your Employer Brand is exposed for the world to see.

Investing in an Employer Brand Strategy is very important if you have plans to hire, and attract top talent.

Your Employer Brand requires marketing support, to really promote the aspects of your EVP considered most unique, or most successful.

Your Culture

It starts with your Vision, Values and Mission and how you want to shape or reshape behaviours.

It is important to give your culture a name in order to create a living, breathing experience.

Business Leaders who consider culture to be important, can unleash a tremendous amount of energy towards a shared purpose and foster an organisation's capacity to thrive.

Do you want to build a winning Employer Brand? Through the use of dynamic digital media and video storytelling we can help you do just that. Book in for a free consultation to run through your company glassdoor score, CEO review and discuss a simple strategy for developing your EVP to create an award-winning employer brand.
I'd recommend this session to any organisation who is wanting to attract or retain talent or reposition their employer brand.
Jessica Davies - Internal Communications and Engagement Partner at Joules

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